News
News & notes
Short, practical write-ups on websites, speed, and search — mostly for small businesses in Auckland and around New Zealand.
What a slow website actually costs a small business
Speed shows up in your enquiry inbox long before it shows up in a Lighthouse score. Here's where the money actually leaks in 2026 — and what to fix first.
GEO, explained: getting your business cited in AI answers
AI Overviews and ChatGPT answer questions before anyone clicks. GEO is the work of being the source those answers quote — and it's less mysterious than the acronym suggests.
WordPress, headless, or plain static? An honest 2026 comparison
WordPress still runs roughly four in ten websites. Here's when that's the right call, when a headless CMS is worth the complexity, and when you should just ship static pages.