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On Page Factors for Search Engine Optimisation |
Choosing the Right Theme / Template for Your Website
In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.
Sitemap for Your Website
When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.
Complies with Web Standard
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
User Friendly Structure
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear,
concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting
lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
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