Great News for Google offical blog of this week in seach engine and web development world. The offical google blog announced that Google has learned to crawl Flash content. If you are interested to find out how this is being done, FAQs on indexing flash content can be found at Google Webmaster Central blog.

Also if you are looking for professional and affordable SEO service in New Zealand, NetGuru! could help.

Accroding to USA Today, they recently asked Matt Cutts from Google for tips to help sites rank in higher in their search engine. He has summarise 5 tips and a word of advice in implementing the tips. 

1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
2. Fill in your tags. The two most important tags are Title and Description. That's what is displayed on the search results.
3. Get other sites to link back to you. This is one of the most important of the 100 factors Google considers when ranking sites
4. Create a blog and post often. This can help you get links.
5. Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google's Local Business center (google.com/local/add)

Here is step #3: get back links an back links ....

Internet treat links from another site that leads to yours is a vote for the popularity and importance of your website. Every links you receive can improve your search engine ranking.

A high traffic, well know website that links to your website a quality inbound links for your website is more vital than the low traffic, less know website links. A website need more valuable link is from sites that are relevant to your industry (niche) with authority. A quality website directory with relevant categories is an example. Quality link is have more valuable that hundreds of less quality.

Think about what is your relevant websites that in same or similar industry to yours. Or even an organization or government department (A website that is finishing with .org , .gov or .org.nz , .govt.nz in NZ held higher weighting than .com or .co.nz website). Send them an email and introduce yourself. Your products and services and explain how your could benefit to their visitors. Politely suggest them to create a link to your website. Email template is provided because I know you want it :)

Monitor Your Results

Over the time you should watch your result by doing Google search for your previous chosen key phrases and see how the rank of your website is. You can also monitor where your visitors are coming from and what key phrase they search and visited your website. Your web hosting should be able to provide a hosting report like Webalizer. Alternatively you can apply Google Analytics for free at Google. It is a very good website traffic activity monitoring system.

Continue to update your websites and build more links to your website over time. It is an ongoing tasks as long as you want visitors to your website. Check your result of your efforts then you should see the traffic improvement and make more sales. Find where your visitors are coming from so you can continually monitor your Internet marketing efforts, rinse and repeat.

Your website is made up of the wording. Website contents include key phrases for search engines. As we always told to your client, "Content Is King". Search engines love unique contents and your key phrase should be inside somewhere within your content and made up the whole paragraph nicely. Search engine can understand the relevance your website and indexed correctly. 

Your key phrases can place in headings. I'll suggest you use <h1> tag as your heading. Also use bold or italics on the key phrases within the content. It gives you higher weighting of the key phrases and more eye friendly to your visitors.

Content is king, content is good. More information you provided on your website always good for your website. E.g. give extra description of the products and services you offer. Not just price or a description with one sentence. Why not having frequently asked questions page or articles pages that pertain your business?!

Bear in mind your design, search engine cannot read images as good as text. Website that made up with stunning flash or elegant pictures can really eye-catching but not 'eye-catching' for search engines. Remember to optimise your images as well by adding (alt) attribute within the image tags.